What is Gion Matsuri？

Gion Matsuri is Kyoto’s most famous festival and one of Japan’s three greatest traditional festivals. Organized by Yasaka Shrine, the festival has a history of more than 1,000 years and takes place throughout the month of July.

Originally held to pray for protection from epidemics and disasters, Gion Matsuri has evolved into a vibrant celebration of Kyoto’s culture and traditions. The festival’s highlights include the spectacular Yamahoko Float Processions and the lively Yoiyama evenings, when the streets are filled with illuminated floats, traditional music, and festive atmosphere.

Gion Matsuri Schedule

Gion Matsuri is held from July 1 to July 31 each year.

Key dates for 2026:

July 14–16: Yoiyama (Festival Eve Celebrations)
July 17: Saki Matsuri Yamahoko Junko (Main Float Procession)
July 21–23: Ato Matsuri Yoiyama
July 24: Ato Matsuri Yamahoko Junko (Second Float Procession)

The Yoiyama evenings are especially popular, with beautifully illuminated floats, traditional festival music, and a lively atmosphere throughout downtown Kyoto. The Yamahoko Junko processions on July 17 and 24 are considered the highlights of the festival and attract visitors from around the world.

Our tours operate as usual during Gion Matsuri.

Due to festival events and increased crowds, the route may be adjusted slightly. This is a wonderful time to visit Kyoto and experience the unique atmosphere of Gion Matsuri while exploring the historic Gion district with a local guide.

Our Gion Walking Tour *Private tour also available